How to Make a Video Pin for Pinterest

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Video Pins are a relatively new type of pin that you can use on Pinterest. In this post, I'm going to walk you through how to create a couple of different types of video pins.

Video Specs for Pins

Video Length: 4 seconds - 15 minutes. I would shoot for the 15 - 90 second range.

Aspect Ratio: 1:1 square, 2:3 vertical, 9:16 vertical

File Type: .mp4, .mov, .m4v

File Size: up to 2 GB

Creating a Video Pin Using Just a Video

Step 1: Decide what you want to show in your video

            ✓ Are you showing how to put the resource together?
            ✓ Are you showing how to use the resource?
            ✓ Are you showing parts of the resource?

Step 2: Print out your resource. You may also need to color or put together the product before filming the video depending on what you want to show in your video.

Step 3: Record your video (square or vertical work best here). I've used my phone and my iPad to record. If it's a digital resource, you can do a screen recording with something like Screencast-o-matic.

Step 4: Edit your video if need be. Check your video file size.

Step 5: Be sure your video is in one of the formats that Pinterest will accept.

Step 6: Upload to Pinterest by using the "+" sign to create a new pin. The upload is the same as uploading a new regular pin. Put in a title, description, and URL.
Shows Pinterest pin/video upload page
Shows image of Video Pin, Pinterest Description

Example of Video Pin

Click to see video pin on Pinterest.


Creating a Video Pin with Still Text

Step 1: Decide what you want to show in your video

            ✓ Are you showing how to put the resource together?
            ✓ Are you showing how to use the resource?
            ✓ Are you showing parts of the resource?

Step 2: Print out your resource. You may also need to color or put together the product before filming the video depending on what you want to show in your video.

Step 3: Record your video (square or horizontal work best here). I've used my phone and my iPad to record. If it's a digital resource, you can do a screen recording with something like Screencast-o-matic.

Step 4: Edit your video if need be. Check your video file size.

Step 5: In Powerpoint (or Keynote for Mac users), create a page size in a 2:3 pin ratio. Add your text to part of the page and your video to the other part. If the video hangs over the pin image, that's fine as it won't show. Just make sure you get in the parts you want to show.
Screenshot of Keynote file showing pin background - title at top Solve, Color, Cut Solve Expressions 1 with blue background, middle of pin is yellow, bottom of pin is white with Misty Miller, Little Room Under the Stairs
Screenshot of Keynote file showing pin background - title at top Solve, Color, Cut Solve Expressions 1 with blue background, middle of pin has video, bottom of pin is white with Misty Miller, Little Room Under the Stairs

Step 6: Save to a video. Be sure your video is in one of the formats that Pinterest will accept.

Step 7: Upload to Pinterest by using the "+" sign to create a new pin. The upload is the same as uploading a new regular pin. Put in a title, description, and URL.

Example of Video Pin

Click to see video pin on Pinterest.

Other Tips

✓ You do not need to use sound.
✓ Video pins are reviewed before they actually go live. This can take up to 24 hours.
✓ If you want to schedule your Video Pin through Tailwind, be sure to out their post "How do I schedule videos to Pinterest".
Sometimes the videos will play on their own in the feed. Sometimes they have to be clicked on to start them. I haven't found a reason for the difference.

You can find more Pinterest Tips on my blog: Pinterest Tips Part 1, Part 2, Part 3, Part 4, Part 5.
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